Is Shapewear a modern day Miracle or Marketing Hype?

Women have for many centuries buried some parts of the body in and pushed other bits up and out — all in the name of fashion and looking our best.

Shapewear is not new. Padding and push-up bras have been around a long time. The corset has changed its name to the step-ins in our Baby Boomer youth, then to the tummy-control pantihose and now its latest re-invention, shapewear.

As the threat of massive global obesity looms larger and Baby Boomer Women want to be more visible and active, so the shapewear industry is growing.

What are the options and where is it headed?

Here’s my Baby Boomer Ladies guide to shapewear.

The Miracle

Today’s shapewear is definitely more comfortable than step-ins. The fabric is lighter. Your options have expanded. They come in more colours. They’re cheaper than a surgical procedure and all of us succumb to self-importance at least one time.

Advances in technology and fabrics like Elastane and Lycra mean that shapewear is lighter and it can be worn with or without undies. Designers are building in features to keep them safely in place — like completely removable connectors on shapewear tights to ensure they don’t collapse, added vinyl-like edges that stick to your stomach or legs so they don’t bunch up and styles like the Nancy Ganz under-bust bodysuit with bra connectors to keep them up. Today’s beige or nude-tone colours are a course in miracles unseen under most clothes. Black is the other alternative and some brands provide a dark grape as well.

There are shapewear briefs, tights, modern step-ins, camisoles, slipping or petticoats and arm masturbator sleeves as well as shapewear built in swimsuits, jeans, tops, jackets and dresses. I particularly like ones that cover your stomach as this is an area that stretches with age.

You can choose your price because shapewear is available from name brands like Nancy Ganz and Spanx to cheaper discount chains and stores. They come in all sizes from really small to very big. Online store Chicos gives you a size and height chart to help you choose the best one for you.

Shapewear reminds you to stand up straight and tall of the same quality position is an instant more compact.

The Hype

Shapewear works up to and including point. At the most you are going to look a size or two smaller, feel a bit more comfortable in your normally tight clothes and present a thinner body line.

They don’t perform miracles. For that you need to tackle your unwanted weight issues or have a surgical procedure or stomach-stapling. Wearing double Spanx will not make you look two times as thin. Funny how shapewear is always shown on models who have no need for it!

Let us be honest. Shapewear while lighter is not as comfortable as your normal clothes. There is a price to pay for tucking in your body bits. Over time with constant use you may forget you are wearing it but there will be relief when you take it off.

Shapewear as underwear can trim your body but so can well-cut clothes that more shapely your specific body shape and height. Shapewear cannot make ill-fitting or baggy clothes or terrible colours look good giving you.

Finally, shapewear as underwear can be a romance-killer.

Your options

Use shapewear as a backup when you suddenly find that your favourite skirt or dress is a bit more restrictive than it used to be. It is also a self-importance boost when you need to look your best.

Shapewear built in clothing started with the miracle jeans that offered lift as well as tuck. A little bit of spandex in skirts offer by using as well as easy movement. Dresses are the latest in shapewear specialty lines like the Diana Ferrari SSShh dress series and Chicos Jackie dress. While these clothes target Middle-agers and have built-in by using, especially over the stomach area, it is also the clever designs and natural colours that add to the slimming effect. All these clothes as well as the swimsuits with built-in shapewear must be modern classic designs and natural colours to appeal to Baby Boomer women.

Last Words

If you opt to wear shapewear, the secret is to accept comments subtly. Keep your secret unless of course each other has one too or recognises the brand.

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